Dad Grass
REVIVE THE MELLOW SENSIBILITY OF THE CASUAL SMOKE
Market Opportunity
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Despite the cannabis industry’s push for potency, most consumers new and old simply want a mellow, clean buzz that allows them to continue on their day, stay active in a conversation and take a bit of the edge off. Smokable hemp, recently legalized in all 50 states under the 2018 Farm Bill, is high in CBD, low in THC, and the key ingredient in a positively perfect recipe for people that want to alter their mood but not their mind.
Brand PROMISE
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100% organic hemp pre rolled CBD joints that serve up a clean buzz without the fuss. Just damn good weed that doesn’t get you too damn high. Special collections of merch and apparel that pay tribute to the timeless staples of dad style. Past, present and future. Like your dad’s stash, we keep things easy and dependable, never fancy or complicated..
FOUNDERS
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Ben Starmer and Joshua Katz have a combined 35 years building and growing iconic fashion and hospitality brands, always with a sincere dedication to quality products, memorable stories, and innovative business practices. They supplement their expertise through strategic partnerships with industry leaders across the value chain and the counsel of their advisory board, an esteemed group of long-time advocates and mentors.
F&F’s Role
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• Brand strategy
• Product & packaging design
• Business development
• Operations
• Sales & Distribution
PARTNERS
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BRAND VIDEO
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Photography
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MERCH
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PROMOTIONAL ITEMS
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