The Beach Bum

We had to go low to get high

PRoject Overview

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We rode the Beach Bum wave with special edition cannabis merchandise inspired by Spring 2019’s most exciting film release

Products and Activations

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Friends & Family partnered with Neon Distribution, Vice and Famous Brandz to bring the film’s weed narrative to the fans through a series of official The Beach Bum cannabis products, smoking accessories and unique experiences.

About the movie

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Harmony Korine returned in 2019 to unleash Matthew McConaughey’s wild stoner side with his new film “The Beach Bum.” McConaughey plays Moondog, a rebellious poet living in Miami who marches to the beat of his own drum and fuels his days with booze and wheel barrows full of weed. The film also stars Snoop, Isla Fisher, Zac Efron, Jonah Hill & Martin Lawrence