give the streetwear fiends a new line to stand in

Market Opportunity

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Streetwear is no longer a niche, it’s a multibillion dollar industry that influences every aspect of contemporary culture. Translating it into a cannabis brand is an obvious move but many will try and most will fail. The winner will leverage their authenticity and expertise to bring the proven formula of hype to this new space.

Brand PROMISE

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A true cannabis lifestyle brand that makes covetable products for the massive but currently underserved tribe of weed-smoking, sneaker-collecting, blog-obsessed urban creatives

FOUNDER

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Tony Arcabascio is a legend of the Downtown New York scene. He was the co-founder of Alife, one of the most important brands in streetwear history, and Alife Rivington Club, the first limited sneaker boutique in the world. After Alife, Tony held creative roles at WESC, Buscemi and Standard Hotels. He has collaborated with the best global lifestyle brands including Adidas and Mercedes and has designed books for renowned artists including Jose Parla, JR, Kenny Scharf and David LaChapelle